What does pre-order mean? It says pre-order on the product pageUpdated 4 months ago

A lot of our watches are either currently in production and will be released soon, or they've already been released and sold out fast. 

If they are in production to be released for the first time, preordering the watch allows you to be the first to receive it when its in stock.

If its already been released and sold out, preordering means that you will be first in line to receive it once its back in stock (and can skip the line when it comes back to stock)

In any case, preorders allow you to guarantee that you'll receive the watch. Preorders always take longer then regular orders. Please read the dates on the product page to know when you'll order will arrive.