Brand & Philosophy

How do I apply promo/discount codes?

To apply a promo or discount code:. • Proceed to checkout and enter your code in the ['Discount Code'] field. • Click ['Apply'] to see your new total before finalizing your order. • Only one code can be used per order. If you’re having trouble enteri

What is RHUYA and what does the brand stand for?

Rhuya was born out of a love for the art; the craftsmanship, the self expression. At its core - our watchmakers are artists displaying their work for the world to see. Rhuya is a fully integrated independent watch manufacturer. We source, design, & b

What makes RHUYA different from other luxury watch brands?

In this day & age, luxury brands are here to sell watches for reputation & status. We are in no position to comment on the long lasting heritage of the Rolex's, Cartiers, or Pateks...But we do feel that customers deserve the ability to buy beautiful

Is RHUYA a sustainable or ethical brand?

Yes. At RHUYA, sustainability is not an afterthought; it is our foundation. We lead the industry by redefining ethical standards from the heart of our sourcing to the final, polished creation. Every innovation is guided by a reverence for life and ou

How does RHUYA combine art and fashion?

RHUYA believes true luxury lies in wearable art. Every piece is crafted to be as functional as it is beautiful. For RHUYA timepieces, this means housing reliable, precise movements within artfully designed cases and protecting dials with scratch-resi

What kind of customers wear PASCAL?

Sustainable Luxury Advocates: Those who appreciate ethically sourced materials without compromising on style.Fashion-Conscious & Versatile Wearers: Individuals looking for pieces that transition seamlessly from day to night.Milestone Celebrators: Peo

Does RHUYA collaborate with designers or artists?

Yes. RHUYA thrives on creative synergy, partnering with artists and icons who share our vision. We are very thoughtful in who we work with. If you are a designer or artist, consider messaging us at [email protected] to see if we can work on a piece t